Sterling Printing: offering professional printing services at affordable prices

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Preparing a Sales and Marketing Plan for 2014

As the year draws to a close, many companies are preparing to review and develop their marketing plans for 2014. A solid marketing plan will articulate a vision for the company in the new year, including how the group is going to expand and what the revenue goals should be. Developing a solid plan requires quite a bit of forethought and planning. Here are the three steps that businesses should use to get themselves prepared for the upcoming year....

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Understanding Authority: The Milgram Experiment

Back in the 1960s, Dr. Stanley Milgram conducted an experiment which was to become known as "The Milgram Experiment." Dr. Milgram wanted to find out why so many people in Nazi Germany followed the orders of Hitler's regime with seemingly little questioning. He surmised that either the whole country was evil or that something else was at play. His experiment aimed at testing what that something else might be. Dr. Milgram and his team devised...

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Why You Need to Call Your Leads Right Away... or Don't Even Bother

In today's ultra-competitive business landscape, your company is likely spending a good deal of money to generate leads and prospects for your products and services. Hopefully, these efforts are generating quality leads for your business. But what happens once those leads do contact you? You already know how important it is to follow up with your leads. But did you realize how important the "need for speed" really is? Here are some eye-opening...

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Market different products through political printing

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Does Your Advertising Have a Goal?

You know all about the importance of setting personal and business goals, but what about setting goals for your advertising? Such goals are also important to the success of your sales and marketing efforts. The three traditional goals of advertising are to inform, persuade, and remind. However, you should add one more goal to that list, especially if you run a small or medium-sized business. That goal is to break even on the cost of running your...

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An Important Business Lesson from an 8-Year-Old Girl

There's something undeniably different about this time of year -- an almost palatable sense of wonder, excitement, joy, and possibility not always seen in our everyday routine. Amid the hustle and bustle of shopping, planning, and reconnecting with family and friends, we often find ourselves thinking back to seasons past -- and forward to the future with renewed energy and hope. For a few weeks each December, we're willing to suspend disbelief...

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Community Care Marketing

If your business is looking for a creative way to increase name recognition and drive business, while at the same time giving back to your community and contributing to the common good, here are a few rewarding ideas to try: Distribute exclusive coupons for customers who bring a canned food donation to support the local food shelf. Post flyers at local organizations and sponsor a unique donation drive, such as "coats for kids" or "toys for tots."...

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Using the Law of Reciprocity to Advance Your Business

In social psychology, reciprocity refers to the natural human tendency to want to return a favor -- to give back after someone has shown generosity to you. You've no doubt experienced such times in your own life, when you've felt such a sense of appreciation for a kindness done that you felt inclined to respond in kind. That's what reciprocity is all about. Giving to Give -- and Build Relationships Of course, there is another type of reciprocity...

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