Times They are a Changin'

If your business is planning to rebrand itself (whether through a name change, a new logo, a business merger, or some other means), remember the name and/or logo is not the only thing that changes. Rebranding can be a large-scale operation that involves effort from multiple departments. While your to-do list may seem endless, here are a few of the top items to consider to ensure your rebranding process runs smoothly:

• Create a list of all printed collateral that needs to be updated (such as letterhead, envelopes, business cards, flyers, brochures, labels, forms, notepads, and packaging). Give us a call anytime if you have questions about turnaround times, company colors, logo changes, quantity purchase discounts, or anything else related to your printing needs.



• Update your trade show booth, banners, posters, giveaways, company pens, name-tags, and other trade show related materials.



• Keep customers in the loop by mailing "we're changing our name" postcards, including a blurb in your newsletter, and providing social media mentions (among other things).



• Update employee bios. Add your new name to each employee's company bio to show the transition. For example, "Mark Davis has worked at XYZ Company since it was founded in 1989, when it was called ABC Company."



• Change your name and logo on invoices, accounting templates, quote preparation software, and other types of reporting software.



• If you're considering a web domain name change, make sure the new domain name is available before switching, and then set up your old web address to forward automatically to your new website to ensure a smooth transition.



• Update email addresses and consider using an auto-responder to remind people to update their email address books. Also update email signatures and inform readers your address will be changing so they can update their spam blockers -- especially if you send email newsletters.



• Ensure your phone service provider has the correct company name, so it shows up correctly on caller ID.



• Inform all professional organizations, business groups, subscription services, and other interested parties of your name change.



• Update on-hold marketing messages and voice mail messages. Consider using both names with a greeting such as: "Thanks for calling XYZ Company, formerly known as ABC Company."

We know that rebranding can be a daunting task, but you don't need to go it alone. Our team of printing professionals can help you every step of the way. When it comes to updating your print collateral, we're here to help, from developing creative new ideas to carrying the finished products to your document storage area. Give us a call today.

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Why Authenticity is the Key to Growing Your Business

When it comes to content marketing, you can try all the advertising, promotional, and PR ploys, but authenticity remains key. What is authenticity, you might ask? Simply stated, it means staying true to your business values: who you are, who you serve, and what you do. It may sound like a no-brainer, but very few companies are able to withstand internal pressures or external turbulence without losing their authenticity, according to a recent study.

How to apply authenticity
It all starts from the top, so set a vision that your company's personnel understand, embrace, and can implement. Then ensure that your "authenticity" motto aligns with your business goals, so you can clearly demonstrate to stakeholders such as investors and lenders that you have a growth strategy in place. Here's how to do that:

Be real
Sounds easy, right? But you'd be surprised how many companies lose their operational soul, delve into every sector deemed profitable, or adopt strategies that are counter to their mission. Define what your business does -- its mission and vision -- and stick to those core values.

Be charitable
Ever heard of something called "corporate social responsibility"? Well, CSR is one way an organization can give back to society-at-large and the communities in which it does business. Consumers love that, and it's a win-win for both the company and the aid recipients.

Be consistent
Don't give mixed messages that might lead to mistrust and confusion, both of which could make you lose customers down the road. Stay close to your values, mission, and vision as much as possible. For example, Apple's tagline is "Think different." All of the company's products and services somewhat match that slogan.

Back up what you say
To build trust and customer loyalty, your word must be credible. If you want to establish a solid reputation, make sure your company delivers on its operational commitments. For example, if "Maintain customer satisfaction 24/7" is your tagline, prove it to patrons in the way your handle things like complaints, merchandise delivery, and service quality.

Be responsive
The last thing you want is bad press, so don't let word-of-mouth tarnish the reputation you've spent years, if not decades, building and growing. Be quick in handling customer inquiries as well as questions from any other relevant party. Think regulators, business partners, activists, and consumer groups.

Respect privacy
Build solid privacy practices in the way your company operates, especially when it comes to archiving online data. In this age, everything business-related is kept on the "cloud," so make sure your cloud provider has implemented effective policies to safeguard your company's data, as well as your customers' private information.

Cultivate your client base
To grow your business, you must cultivate your clientele. These include your existing and past customers, along with a mishmash of interested parties ranging from prospects to social media followers. It's important to cultivate fans because, while some may be unable to buy your product or service today, they definitely will in the future. Plus, they'll encourage their friends to do the same.

Polish your reputation
Don't spare any opportunity to polish your reputation, establish authority in your industry, or seize on a good PR occasion. Being authentic also means burnishing that authenticity every now and then, so everyone will take notice, including your competitors.

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Get creative printing solutions from the Sterling Printing

Printing solutions have gained immense popularity among different industries. The best use of these services is advertising and marketing. Many leading companies require such services to fulfill their advertising needs. Today, these services have become important part of the business. There are many companies available all over the world that specialize in offering world class printing services. If you want to get Banner and poster printing services, then you can end your search with us. We at “Sterling Printing” are available to offer services including printing, graphic design and mailing.

People who are looking for Scanning and Laminating service can contact us as we offer a vast range of services. We are here to offer services such as bindery & finishing services, mailing services, CD/DVD duplication services, marketing services, printing & copying services and many more.  Our company was founded in 1987 with the aim of providing premium quality printing services in different regions. We offer our excellent services at very competitive rates.  

We also have different products such as announcements, banners, big color, posters, booklets, business cards, calenders, brochures, corporate identity, color copies, black & white copies, envelopes, folded cards, flyers, door hangers, carbonless forms, digital copying and many more. If you are looking about the Business Cards printing company, then you can end your search with us. In order to get more details about our products and services, you can visit our website and contact us. Please visit this link www.sterlingprinting.com to contact us.

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How to Produce Stellar Ad Copy in the Post-PC Era

These days, the Internet has asserted its ubiquity on everything from social media and e-commerce to the way consumers communicate and get information. That said, printing and paper-based marketing are still strong -- and that's not about to change anytime soon. In this context, it's either you adapt your ad copy to a mix of printing and digital or see your business fall by the wayside.

We don't want that last part, do we?

Here are a few key items to consider as you gradually reshuffle your mixture of print and electronic copy.

Understand the cross-device reality
The first thing to understand is the notion of "cross-device" reality. That means your ad content must be accessible and sharable across devices as diverse as personal computers, tablets, smartphones, and notebooks, as well as on the printed page. For example, if you produce a sales letter you plan to mail and make accessible online, make sure you also make it readable on mobile devices. Specialists call this "responsive design," meaning you optimize your content to be viewable on all types of devices.

Don't forget shrink-proof paragraphs
Create shorter paragraphs to prevent the shrinkage that typically happens when you move from one browser to another or from a desktop to a smartphone or tablet. Believe it or not, a six or seven line paragraph on a desktop computer might appear fuzzy on a handheld device, turning it into an unreadable chunk that could only confuse and exacerbate your prospects and customers. So make your paragraphs concise and straight to the point. Ideally, you'll want to limit yourself to around 250-400 characters. If possible, you can even adopt the "Twitter rule" and make the paragraph less than or equal to 140 characters.

Speak to the device
Marketers always say it's all about content, content, content. It may be time to start thinking device, device, device. But remember that good old paper-based copy doesn't come with device-compatibility constraints. That's one reason experts continue to recommend non-electronic promotion as an added tactic. For electronic messaging, though, it's imperative to consider your audience and the various devices they use to access it.

For example, someone checking your ad copy on a smartphone could be at a party or on their way home. Conversely, promotional content you send via desktop email will be read by consumers at work, home, school, and so forth. You get the point. The reader can't be on the go with their PC. The issue of device compatibility is so important that even Google has spoken about it. The bottom line: adapt your ad copy to your target audience, their preferences, and the devices on which they're more likely to read your ad copy.

Love modularity
Make your ad copy modular. You won't regret it. Modular text is content that is not clearly stated in the initial ad copy, but that unfolds when the user shows interest in it or explores it. For example, say you run a fashion e-commerce portal and are running a campaign offering discounts on shoes. You can place modular content next to the footwear, so shoppers interested in, say, matching pants and shirts can buy these items as well.

Heed the power of structure
Structure is very important when it comes to producing stellar ad copy. The buzzword in the industry is content choreography, meaning the way you embed things like text, audio, video, and infographics into your content. You can structure your ad content the way you want, but make sure you keep three key things in mind: a clear description of your product or service; benefits or added value; and a call to action.

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Hire 'Sterling Printing' to fulfill your booklet printing purposes

Nowadays, businessmen think that good customer service is very important to explore your business globally and to reach your marketing goals as well. They often exchange information online with their clients and customers. These things can be easily done with the help of Printing company in Boston. 'Sterling Printing' is one of the leading companies that offers these services at affordable rates to all customers. Our team is full of enthusiastic and creative printers who have an extensive knowledge in industry and love to print almost all types of designs.

If you are looking for a Printing company in winchester ma, then also we are the perfect place for you. Take advantage of our reasonable services that will easily fit in your budget and will help you to achieve your marketing goals and increase your business worldwide. These things will help you to achieve your target customers and clients easily.

Apart from above, you can even hire us for your Booklets printing services. We specialize in printing business forms and sales & marketing materials. The aim of our company is to provide 100% satisfaction to all our customers with our creative designs and printing assessments. With our unmatched and outstanding services, we have earned reputation and popularity in the region. Discover our online user-friendly website to see the details regarding company and services offered by us. Feel yourself to contact us for all your queries as well as to hire us for your printing purposes.

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Promote your business by getting the high quality brochures and pamphlets

Brochures and pamphlets also plays a vital role in exploring the business at a wider level. This is because the brochures and other similar modes can be circulated within the market so that more and more people can know about the business or services. Thus, it is very important to get the printing done of such stuffs from the service which can offer the best quality.

STERLING PRINTING services is one of the leading service providers offering a wide range of printing services at affordable rates. If you are searching for some quality printing company then you have come to the right place. We are specialized in printing banners, brochures, calendars, check printing, door hangers, enveloped, folded cards, booklets and many more.

Our Printing company in Boston allows you to avail the printing of such stuffs which you can not only use in business promotions, but also you can get these for various other purposes including gifting, decoration and much more. You can even use the calendars with customized messages and slogans to send on New Year to your relative, friends and business partners.

We are one of the Printing companies in massachusetts which always strive to offer you the on-time service. Our experts are highly qualified that they will prepare the designs in such a way that will surely impress you. Contact us by visiting our website and to avail our printing services.

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Get highly improved printing facility by a renowned company I.e Sterling Printing

With the emerging time technology has ushered in an era of its own. If you are looking for a highly improved digital printing solution then you are the right place. One of the profound and well established printing solutions company is well known as Sterling Printing. We are a finest printing company who renders an offset printing technology, e-commerce, print-on-demand, variable data printing, on site mailing capability, promotional and marketing products, fulfillment and distribution services printing company in melrose ma. With our well professional and personalized team of workers we deliver handcrafted offset and digital printing.

However, along with the printing facility we also cater other essential services for our customers such as Bindery and Finishing services, Mailing services, Marketing services, Binding Booklet, CD/DVD Duplication services and Graphic Design services as well in Printing company in Boston. Similarly, we also provide other related products like  Banners, Booklets, Calenders, Envelops, Flyers, Brochures, Black and white copies, check printing, folded cards and many more to choose from. Our firm also specializes in Political printing that helps in handling bigger campaigns as large as possible. For more information gathering and details feel free to visit our online homepage and you will be responded as soon as possible http://www.sterlingprinting.com

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One Stop For Any kind Of Printing Work In An Advanced & Innovative Way.

Printing acts as a powerful tool for many companies to attract the target audience and to promote their services. Sterling Printing is a solution for all kinds of printing from promotional to event announcement purposes. The high quality printing work of our Union Printing company will definitely leave a long lasting impression on your prospective customers.

We have a diverse range of services that we offer always on time. Some of them are shown below:

·         Announcements

·         Banners

·         Business Cards

·         Calendars

·         Brochures

·         Folded Cards

·         Check and Custom Printing

·         Door hangers

·         Flyers and many others

We also do screen printing that includes t-shirts, flees, outerwear and others. We do Union and Political  Printing along with our Union Bug print on all materials to show your support for CWA Local Union 13. Apart from the above services we also work in the field of:

·         binding and finishing services

·         booklet binding

·         graphic design services

·         CD/DVD duplication services

·         mailing services

·         marketing services

To start or to do marketing of your business in a cost effective manner,  you can also use our Deluxe and Nebs printing like tools. Unlike others we do proper counts for each and every printing material to our customers. We believe in customizing our services according to clients need and as per his/ her budget.

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Acquire affordable and advanced printing services

With the introduction of advanced and affirmative printing services people can easily acquire promotional and marketing products. You can acquire affirmative printing material for various purposes. It is the great way to create brand identity and goodwill of the business in the best possible way. As for the same concern, I was searching for a leading Printing companies in massachusetts to print impressive business card and banners for business promotion. It was quite a challenging task for me to acquire the desirable services as I was not much aware about the current printing technology. One day, I was surfing the internet and got to know about Sterling Printing.

They provided me top-notch quality and inexpensive Nebs printing services. I got guaranteed satisfaction as they provided me online estimate and order placement services. They have advanced tools or machines in order to ensure high quality as well as finished printing material at a very attractive price.

This Union printing company plays a major role in providing big color poster, banners, announcements, booklets, calenders, brochures, black & white copies, envelopes, flyers, employment forms, door hangers, custom printing and much more products to boost business promotion. Their products helped me improving traffic at trade shows. I would like to recommend Sterling Printing services to people who want to acquire outstanding promotional and marketing products within budget.

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Hire the best printing services to promote your business and get good productivity

Promotion or exploring the business is very important in order to get good responses from the clients. There are various things that needs to be considered to make the business in demand and to enhance the productivity level. There are various modes in the market available which can be used as the medium to promote the business. Business owners can also take the help of the printing services in this task.

I started the business of jewelry manufacturing and distribution. I made lots of investment in my business settling and was having hope that I could get something good out of my investment. People were not aware of my services, so there were very few who were my customers. Once I was doing an internet surfing and came across STERLING  PRINTING.

I went through the services that they had offered and then suddenly, I got an idea that their printing company in wakefield ma could only help me. I called them up and discussed about my business and told them that I need some banners and brochures to explore my business among people. Their Printing company in Winchester ma offered me various samples.

The samples offered by their printing company in lynnfield ma were so nice that I got really confused that which sample could be the best. Finally, I decided to have the brochure as per their one sample. They prepared it so nicely that it was very much enough to convenience people about my product. I really started getting good responses from the client. To know more about their printing service, visit their website.

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