Why not try direct mail postcards?
Direct mail postcards are an easy way to showcase your product or services. They can be designed in a variety of sizes to ensure that they get noticed in the mail. You can control the timing of when you want them to reach your customers. If you don’t have a mailing list, we can help with that. Just tell us what type of customers you are trying to target, business, residential or both. The geographic area that you would like to target, the demographics of the people, including possibly age, male or female, income level, etc. The more that you narrow down your target market, the better results you will see.
Get Measured Results.
Be sure to include a clear call to action on your printed piece. Tell your audience exactly what you would like them to do. Should they give you a call, send you an email, register for your seminar or download a free whitepaper? By including a direct call to action, you will improve your response rate.
You can measure the results from your postcard campaign by setting up a special tracking phone number that will ring to your main number or by creating a unique domain name or Personalized URL (PURLs) for each mailing. If you offer a discount, you can put a special code on the postcard that the recipient can use when they order online or have them bring the postcard in when they come to place an order.
Social media and web marketing are right for some markets, but the time tested practices of direct mail still generate substantial results. From creative concepts and eye-catching designs, to expert production, mailing list curation, and efficient, effective distribution, Sterling Printing can manage your direct mail project every step of the way. Whatever the goal, we’ll help you get the word out and succeed. If you would like to give direct mail a try, visit www.SterlingPrinting.com or give us a call and we will work with you to create a winning direct mail campaign.
